Summary

Established a new sales enablement content program for Advisory managed services to create and house both client-facing and internal education assets to help account teams sell more effectively. The program encompasses multiple solutions, technology assets, domains, industries, and offering portfolios.
Content creation, enablement initiatives:

• Collaborate with/interview solution and industry leaders to:

  • Establish list of priority content and delivery timeline, communication cadence

  • Tailor messaging to address market changes, client questions and feedback

• Collaborate with solution/product SMEs to create sales enablement collateral including client-facing product overviews and external discussion/pitch decks, as well as internal education overviews, sales playbooks, call scripts, FAQs, client stories, etc.

• Independently lead cross-functional team collaboration and project manage other initiatives such as sales campaigns:

  • Align sales ops, design, marketing, and internal stakeholders on delivery strategy and timeline, ensuring alignment on messaging, brand integrity and compliance

  • Keep track of deliverables and timelines, manage stakeholders, ensure timely communication, proactively identify challenges to be prioritized by team

Content housing, strategic communication management:

• Collaborate with tech teams to architect and maintain new internal webpages to house content for optimized seller experience, findability

  • At the 1-year mark in February, unique visitors to our pages were up 113.4% and page views were up 109.2%

• Project manage internal and external communications to ensure dissemination/awareness of all sales enablement collateral and other potential sales resources